Filling the knowledge gap: FinTechs and credit education

By Oscar Gonzalez | March 12, 2019 | Loyalty, Fintech

Filling the knowledge gap: FinTechs and credit education

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Are insurance firms protecting people in the digital realm?

By Oscar Gonzalez | December 12, 2018 | Loyalty, insurance

Are insurance firms protecting people in the digital realm?

Insurance protects consumers from all kinds of disasters, including natural and man-made events, as well as accidental and intentional[...]

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How to build a loyalty boomerang to keep customers coming back

By Oscar Gonzalez | July 09, 2018 | Loyalty

How to build a loyalty boomerang to keep customers coming back

According to Bain & Co., it costs seven times more money to attract new customers than it does to keep existing customers. If you[...]

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Five data security issues keeping your customers up at night

By Oscar Gonzalez | July 03, 2018 | Loyalty

Five data security issues keeping your customers up at night

  1. Identity Theft via Credit Card
  2. Child Identity Theft
  3. Senior Identity Theft/Senior Scams
  4. Imposter Scams
  5. Tax I.D. Theft

 

2018 has been[...]

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Five fundamentals for building a (truly) loyal customer base

By Oscar Gonzalez | June 26, 2018 | Loyalty

Five fundamentals for building a (truly) loyal customer base

  1. It's how you engage
  2. It's how you communicate
  3. It's in the products you offer
  4. It's in how you help them
  5. And yes, it's how you reward them
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